Vietnam’s Clean Beauty Paradox: Traditional Ingredients, Unregulated Claims
Vietnam's beauty brands market themselves on naturalness. The words "thiên nhiên" (natural), "thuần chay" (vegan), and "organic" appear across product lines from Cocoon to Herbario to dozens of…
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Editorials & Analysis
Guides & Reviews
Skincare in Vietnam: A Local’s Guide to What’s Actually Worth Buying
Most guides to buying skincare in Vietnam are written by people who have never been here. They list Watsons and Guardian as…
Rice Water Skincare: Does It Actually Work?
Rice water has been used in Asian beauty rituals for over a thousand years. Women in Heian-era Japan (794–1185 AD) rinsed their…
Cocoon Winter Melon Sunscreen Review: SPF for Humid Weather
Cocoon's Winter Melon SPF line is the brand's most internationally discussed product - it appears in K-beauty communities, SPF forums, and Vietnamese…
Where to Buy Vietnamese Skincare Products (And How to Avoid Fakes)
Vietnamese skincare has a counterfeit problem. In 2024, Vietnamese authorities identified nearly 5,000 counterfeit cosmetics incidents - and the fake networks operate…